Super Sonic Logos by David Allan

Author:David Allan [David Allan]
Language: eng
Format: epub
Publisher: Business Expert Press
Published: 2021-07-08T16:00:00+00:00

You were at NeuroPop when you did the T-Mobile logo right?

NeuroPop started officially right after this logo, but I’ve been friends with Dr. Horowitz, jeez since I was 22 or 23, so at the time it had already been 20 years that we’ve known each other. And then this logo, like I said, he introduced me to the idea of multimodal association. And then so I asked him, I said, “Hey, can we do this with other things? Can we actually create sounds to mess with people’s heads?” And being an auditory neuroscientist and a little bit crazy, he said, “Sure.” And so that started that adventure. And actually our biggest success with that got rolled into an app called Sleepy Genius where we developed algorithms and techniques for naturally inducing sleep. And that did quite well. And it actually reached number one in the app store for a moment. We released some art projects, and I’m still carrying on some that... He passed away back in January, but I’m still carrying on some of his work. We developed audio algorithms for pain relief, and so I’m trying to figure out how to commercialize that.13

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